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Lidl Moviemoments achieve winning success at DCM Awards 2019

Posted on: March 27th, 2020

Tasked with writing a cinema ident that had the aim of driving short term competition entries with brand awareness, the Lidl cinema advertising campaign I was involved (there Frozen 2 tie-in) was awarded the Grand Prix at the Digital Cinema Media Awards in 2019.

The brief was to recreate a magical Disney atmosphere that would have wide melodic appeal. Gad it seemed to work as Lidl’s competition entries far exceeded expectations and the campaign delivered beyond pre-release targets. Go to the Music page for more info